Artificial Intelligence is no longer the future — it’s reshaping logistics today. Uber Freight has launched the industry’s first AI-powered logistics network, creating a fully responsive freight ecosystem that combines automation, intelligence, and strategic control.
Smarter Freight Management Through AI
At the center of this transformation is Uber Freight’s advanced Transportation Management System (TMS), now powered by a custom-built large language model (LLM). Trained on over $20 billion worth of freight data, this model delivers real-time insights and context-aware recommendations to procurement and logistics professionals.
With this AI-driven approach, shippers gain the ability to:
- Optimize costs through predictive analytics
- Monitor supplier performance proactively
- Reduce disruptions across transportation networks
By the end of 2025, Uber Freight aims to deploy over 30 AI agents to automate every stage of the shipment lifecycle — from sourcing and pricing to tracking and settlement.
Real-World Impact: Colgate-Palmolive’s Success
Global consumer goods giant Colgate-Palmolive is already using Uber Freight’s Insight AI in North America. The collaboration has helped Colgate:
- Improve network planning
- Respond faster to supply chain disruptions
- Drive cost savings and greater agility
Their procurement teams now receive continuous AI-guided recommendations, enabling more informed decision-making across sourcing and contract strategies.
According to Uber Freight’s CEO Lior Ron, “This is the inflection point. We’re not just automating — we’re unlocking a new level of strategic foresight and competitive advantage.”